I care about what the user actually needs and what the business is trying to do. Every call I make sits somewhere in that middle. I take complex problems, messy flows, unclear requirements in and figure out what the interface should feel like for the person using it.

Strong visual design background spanning graphic design, motion design, video editing and 3D design, along with solid fundamentals in web development and workflow automation using n8n. I think about story, feeling, movement and why something looks the way it does, not just whether it looks good.